With 80% of Instagram users following at least one business, it makes sense you want to increase your own visibility and reach on the platform — but with such immense competition, it can be a difficult task to accomplish.
Here come the giveaways that will help not only activate your account but also to gain new followers and increase your overall reach.
One of the more impressive giveaways in this list, Domino’s offered the chance to win $10,000 for any participant who followed @Dominos, posted a picture to prove they’re a superfan, and used the hashtag #PieceofthePieContest. With simple, clear instructions, I’m willing to bet this was a successful giveaway as followers quickly spread the word about their love for Dominos — and likely incentivized followers to order a pizza from the brand.
Ali Fedotowsky, a lifestyle and fashion blogger and ex-Bachelorette, partnered with Sole Society to giveaway a pair of loafers and a purse. Since she’s also well-known as an affordable fashion influencer, the partnership makes sense, and likely resulted in new followers for both Ali and Sole Society. Additionally, Ali wisely instructed participants to check out her blog for the final requirement, likely resulting in an up-tick in traffic.
Cakesmiths does a giveaway every Friday and uses the same hashtag, #FridayFavourite, to evoke loyalty and engagement from their Instagram followers. Cakesmiths is proof you don’t need any outrageous prizes for a giveaway — sometimes, a simple treat will do.
Dig Local Asheville partnered with @findyourspiritfest to inspire people to visit distilleries in the local Asheville, N.C. area. This is a good example of how you might use your giveaway to increase awareness and excitement regarding one of your company’s upcoming events.
5. SojoS Vision
SojoS Vision cleverly asked participants to like six of their photos instead of just one, which likely helped them increase their Instagram engagement rates. Additionally, SojoS included ‘Giveaway’ text at the top of the image — if your followers don’t often stop to read captions, this is a smart way to draw more attention to your giveaway.