So… Let’s see what Facebook has prepared for us in 2019.
We’re excited to share this with you. Buckle up, it’s going to be the ride of your life.
New Group Features, Formatting, & Management Tools
There are some big additions for Facebook Groups, all of which are either rolling out very soon or have already been released.
These new changes include:
Expansion of subscription groups, which has been rolled out to more partners.
Certain Pages can create groups that require paid subscriptions to maintain membership, giving them a new way to monetize their social accounts. As a note, you should be careful when using this option unless they’re offering value in the form of courses or education, or they risk alienating their audience.
New guidelines about adding members to your group.
Now, members are no longer automatically added to your group when they’re simply invited by other members or admins; they’re listed under an “invited” tab until they choose to accept and join themselves. This prevents groups from artificially inflating their numbers, and it actually works in your favor by ensuring that only people who want to engage with your content are seeing it.
New management tools.
Like those that allow admins to semi-anonymously notify users when one of their posts have violated the group’s guidelines or searching through new membership requests with specific names.
Mentor-ship is coming to all groups.
This will allow interested mentors and men-tees to partner up in groups, offering more value with your brand at the center.
Last year there was an enormous push for new features in Facebook Groups, making it easier for brands to find new ways to establish communities and offer value to their target audience that nurtures relationships.
We saw additions like courses being added, allowing brands to create in-group course materials and modules to educate and even train their members, and now the mentor programs expand that possibility further.
There’s a good chance we’ll be seeing a lot more group features this year, and you know as soon as we do, we’ll be here to let you know about them.
Facebook Admins Can Respond to Instagram Messages Through Inbox
Last year, Facebook released the ability for admins to view and answer comments on their Instagram posts through their Page inboxes. This streamlined the process for accounts who didn’t have social management software yet.
Now, Facebook is taking this a step further, allowing admins to even access and respond to Instagram’s private messages.
This is a capability that hasn’t been released yet on third-party tools, and it aligns with Facebook’s plan to integrate Messenger, WhatsApp, and Instagram Direct in order to let users reach each other cross-platform.
As of right now, the only other access to Instagram’s direct messaging is through the mobile app.
It’s not otherwise available on desktop or through third-party tools, though this will likely change soon, especially with rumors that Instagram is testing direct messaging online.
New Brand Safety Certification Program for Marketing Partners
Facebook Marketing Partners are companies that have established partnerships with Facebook, and essentially their seal of approval as a result.
In light of the issues Facebook faced in 2018, they’ve worked hard to improve on-site safety, but they’re also encouraging their marketing partners to develop third-party brand safety features, too, and they’re doing so with a new brand safety certification program.
The first two companies to receive certification are OpenSlate and DoubleVerify, and you can expect that more companies may release tools in the future to help keep the platform secure