Live Video Growth
You’ve probably seen how YouTube, Facebook and Instagram’s live video services made waves in 2016, 2017, and 2018. In fact, in 2016 more than 80% of internet users watched more live video than the year prior—likely due to the rise of more modern streaming services.
Further, 45% of live audiences would pay to see a favorite athlete, team, or performer on an online stream.
So don’t be afraid and experiment with live videos to engage with your audience even better.
Like live video, traditional video will keep growing too. Studies expect video to account 85% of total internet traffic in 2019. Even better than that, 54% of internet users already watch video on a social media platform monthly, and that number will only grow over the coming years.
Video ads are on the rise too. 65% of ad impressions on Instagram were the result of video content, and we think that number will grow even further.
If you haven’t already, you should consider adding video for your 2019 social media strategy. Some ways of doing this are by running video ads on YouTube and Instagram, or partnering with an influencer for paid product placement or endorsement in their videos.
We expect chatbots to continue growing in 2019—and they’ll likely see become more “normal” in the eyes of consumers.
Chat bots will become normal thing for a user in 2019.
According to a study out of LivePerson, only 19% of the 5,000 people surveyed had a negative perception of chatbots. Further, 33% had a positive view and 48% were indifferent so long as their problems were resolved.
Stay ahead of the curve and develop a chatbot for your own brand.